if you must, buy patagonia
Patagonia i s an enigma. It's founder, Yvon Choinard is a legend in so many ways. Patagonia was one of the first mainstream companies to be certified Cradle-to-Cradle . Their Ventura based manufacturing plant is legendary for its surfer and laid-back culture. How does a $1billion company act like a small company? How does it continue to outperform its competitors? How does it do more for the environment and real sustainability than most other $1b c ompanies? Read this Fast Company interview with it's founder and CEO: ' Patagonia founder Yvon Chouinard talks about the sustainability myth, the problem with Amazon—and why it’s not too late to save the planet ' https://www.fastcompany.com/90411397/exclusive-patagonia-founder-yvon-chouinard-talks-about-the-sustainability-myth-the-problem-with-amazon-and-why-its-not-too-late-to-save-the-planet here's one excerpt from Yvon Chouinard: ' Ultimately, capitalism is going t...