if you must, buy patagonia
Patagonia is an enigma.
It's founder, Yvon Choinard is a legend in so many ways.
Patagonia was one of the first mainstream companies to be certified Cradle-to-Cradle. Their Ventura based manufacturing plant is legendary for its surfer and laid-back culture.
How does a $1billion company act like a small company? How does it continue to outperform its competitors? How does it do more for the environment and real sustainability than most other $1b companies? Read this Fast Company interview with it's founder and CEO: 'Patagonia founder Yvon Chouinard talks about the sustainability myth, the problem with Amazon—and why it’s not too late to save the planet' https://www.fastcompany.com/90411397/exclusive-patagonia-founder-yvon-chouinard-talks-about-the-sustainability-myth-the-problem-with-amazon-and-why-its-not-too-late-to-save-the-planet
here's one excerpt from Yvon Chouinard:
' Ultimately, capitalism is going to lose its customers. There won’t be anybody to buy the product because everybody is going to be so poor. The whole thing is going to crash before the next election, probably. We’re going to get another huge recession, and everybody’s going to lose out on their stocks. There we go again. It’s a system that’s got to change. The whole stock thing is dependent on growth. Look at Amazon. Amazon doesn’t make a profit. They don’t pay any taxes. Nothing. But they’re growing like crazy. It’s all growth, growth, growth—and that’s what’s destroying the planet. I’m dealing with that myself. We’re a billion-dollar company, over a billion, and I don’t want a billion-dollar company. The day they announced it to me, I hung my head and said, “Oh God, I knew it would come to this.” I’m trying to figure out how to make Patagonia act like a small company again'
So you want to 'help the planet'? If you really, really mean what you say -- have an intention of wanting to help, and like to put your money where your intention is --then please contribute a measly $5 or more to Patagonia's cutting edge efforts in keeping wild salmon wild. (I usually don't ask people to contribute to anything - you're all smart and there are SO many worthwhile causes out there. But the salmon have a special plight) Here's a link to a petition and to help Patagonia in its efforts:
https://www.change.org/p/wild-salmon-and-southern-resident-killer-whales-are-on-the-brink-of-extinction
Or, you can just buy Patagonia products and support them that way.
Patagonia recently released a documentary on Salmon fisheries in Scandinavia. Fish farms are threatening wild fish - they are more of a problem than a solution. Not all of them mind you, but most of them. The Norwegian fish farms were some of the best managed in the world - no longer. https://www.patagonia.com/artifishal.html
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Here are four things you can do:
(1) Buy wild salmon from well-managed, hatchery-free fisheries.
For example, sockeye salmon from Bristol Bay, Alaska, or reef-net-caught pink salmon from Lummi Island, Washington.
(2) Don't buy Atlantic salmon or steelhead. These species, for the most part, are either farmed in net-pens or harvested from endangered populations.
(3) Eat bait & bivalves. Go lower on the food chain with smaller fish, including herring, anchovies and smelt. Mussels, oysters and clams improve water quality and provide habitat for other aquatic life where they are cultivated.
(4) Don't eat open-ocean, apex predator fish. Swordfish, bluefin tuna, Chilean seabass and other large fish at the top of the food chain are vulnerable to overfishing and can accumulate high levels of toxic chemicals.
---------------------------------------------------------------------------------------------------
I first got deeply emotionally affected by their (salmon) plight in 2014 at the Sustainability conference (TWTS) in Chico, California; when I saw a screening of the movie 'Breach'. WOW - it far surpassed the 'Symphony of the Soil' which was also amazing. 'Breach' tugged at my heart strings like no other - and 5+ years later it still does.
Bristol Bay salmon hatchery (which was threatened by a silver mine) just recorded it's 6th largest salmon run ever: 56.5 million! BUT, the Army Corp of Engineers has rushed through approval of the environmental impact report and if this silver and gold mine goes in, it will decimate one of the last wild salmon hatcheries in the world. If we all just sit on our ass and do nothing, then we WILL see the end of all fish in our lifetimes!
It's founder, Yvon Choinard is a legend in so many ways.
Patagonia was one of the first mainstream companies to be certified Cradle-to-Cradle. Their Ventura based manufacturing plant is legendary for its surfer and laid-back culture.
How does a $1billion company act like a small company? How does it continue to outperform its competitors? How does it do more for the environment and real sustainability than most other $1b companies? Read this Fast Company interview with it's founder and CEO: 'Patagonia founder Yvon Chouinard talks about the sustainability myth, the problem with Amazon—and why it’s not too late to save the planet' https://www.fastcompany.com/90411397/exclusive-patagonia-founder-yvon-chouinard-talks-about-the-sustainability-myth-the-problem-with-amazon-and-why-its-not-too-late-to-save-the-planet
here's one excerpt from Yvon Chouinard:
' Ultimately, capitalism is going to lose its customers. There won’t be anybody to buy the product because everybody is going to be so poor. The whole thing is going to crash before the next election, probably. We’re going to get another huge recession, and everybody’s going to lose out on their stocks. There we go again. It’s a system that’s got to change. The whole stock thing is dependent on growth. Look at Amazon. Amazon doesn’t make a profit. They don’t pay any taxes. Nothing. But they’re growing like crazy. It’s all growth, growth, growth—and that’s what’s destroying the planet. I’m dealing with that myself. We’re a billion-dollar company, over a billion, and I don’t want a billion-dollar company. The day they announced it to me, I hung my head and said, “Oh God, I knew it would come to this.” I’m trying to figure out how to make Patagonia act like a small company again'
So you want to 'help the planet'? If you really, really mean what you say -- have an intention of wanting to help, and like to put your money where your intention is --then please contribute a measly $5 or more to Patagonia's cutting edge efforts in keeping wild salmon wild. (I usually don't ask people to contribute to anything - you're all smart and there are SO many worthwhile causes out there. But the salmon have a special plight) Here's a link to a petition and to help Patagonia in its efforts:
https://www.change.org/p/wild-salmon-and-southern-resident-killer-whales-are-on-the-brink-of-extinction
Or, you can just buy Patagonia products and support them that way.
--------------------------------------------------------------------------------------------------------------
Here are four things you can do:
(1) Buy wild salmon from well-managed, hatchery-free fisheries.
For example, sockeye salmon from Bristol Bay, Alaska, or reef-net-caught pink salmon from Lummi Island, Washington.
(2) Don't buy Atlantic salmon or steelhead. These species, for the most part, are either farmed in net-pens or harvested from endangered populations.
(3) Eat bait & bivalves. Go lower on the food chain with smaller fish, including herring, anchovies and smelt. Mussels, oysters and clams improve water quality and provide habitat for other aquatic life where they are cultivated.
(4) Don't eat open-ocean, apex predator fish. Swordfish, bluefin tuna, Chilean seabass and other large fish at the top of the food chain are vulnerable to overfishing and can accumulate high levels of toxic chemicals.
---------------------------------------------------------------------------------------------------
I first got deeply emotionally affected by their (salmon) plight in 2014 at the Sustainability conference (TWTS) in Chico, California; when I saw a screening of the movie 'Breach'. WOW - it far surpassed the 'Symphony of the Soil' which was also amazing. 'Breach' tugged at my heart strings like no other - and 5+ years later it still does. Bristol Bay salmon hatchery (which was threatened by a silver mine) just recorded it's 6th largest salmon run ever: 56.5 million! BUT, the Army Corp of Engineers has rushed through approval of the environmental impact report and if this silver and gold mine goes in, it will decimate one of the last wild salmon hatcheries in the world. If we all just sit on our ass and do nothing, then we WILL see the end of all fish in our lifetimes!
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